The Hillsborough County Aviation Authority Appoints Alex Heiter as Director, Research & Air Service Development

September 8, 2021

TAMPA, FL – The Hillsborough County Aviation Authority has named Alex Heiter as Director, Research & Air Service Development. In this role, Mr. Heiter will direct the execution of strategic and tactical plans to support and increase flights to existing domestic and international markets and attract prospective new airlines and destinations. He began his new position in August 2021.

A 25-year veteran of the aviation industry, Mr. Heiter worked at Boeing Commercial Airplanes for 15 years. Most recently he was the Managing Director of Marketing for Europe, overseeing the market strategies and analysis in support of sales and product strategy for airlines in the region.

Prior to joining Boeing, Mr. Heiter worked at Continental Airlines, serving as Senior Manager of Network Planning. Other positions held at Continental included Strategic Planning, International Route Planning, Pricing and Revenue Management. Mr. Heiter has also worked for Sabre Airline Solutions as a principal in their airline consulting practice.

“I’m excited to join one of America’s leading airports,” said Mr. Heiter. “I always wanted to be part of the all-star team who continually earns awards and accolades for outstanding service and exceptional guest experience.”

Mr. Heiter earned his bachelor’s degree in Aviation Management from Purdue University and a Master of Business Administration from the University of Texas at Austin.

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